We stay until your people run the strategy without us.
When we arrive, the strategy is often in a drawer. The leadership team agrees in meetings and disagrees in the corridor. The managers got the plan by email. When we leave, the same people run the company differently, and say so.

It starts with a call,
usually late in the day.
A new general manager, one week into the job, whose only visitor on day one was HR, for ten minutes. A CEO who has just read a report on his own company and did not enjoy it. An innovation director with a mandate, a group above him and 120 people below, and no time.
Then we put a fifth of the company in a room.
We ask you questions nobody has asked you before, and write a fresh-eyes report in your managers' own words. The workshop lasts two days, and the posters are on the walls the next morning. Then come the clusters, the manager kits and a month-by-month plan.
Why we work this way.
13%
European employees engaged at work. Lowest region in the world, five years running.
Gallup, State of the Global Workplace 2025
1 in 2
Strategies that still fail in execution.
Bridges Business Consultancy, 2020
100%
Of the 15% we have worked with have come back.
GNAK, 2009 to 2026
The leaders who call us.
They are the 15%. Humanist, pioneering, high-performing and impatient, they want to be pushed hard and will share their doubts once they trust you.
Four of us answer.
There are four of us, in Lille and London. We bring in futurists, illustrators and makers when the work needs them.
Tristan Roquette
Marion Van Bommel
Anaïs Guyard
Raphael Benros
Ready when you are.
Write to Anaïs.
